Airtel slashes postpaid data rates, now offers up to 50% more data
8 years ago Admin 0
After slashing data rates for its prepaid customers, country’s largest and leading mobile operator Airtel has reduced their data rates for its postpaid subscribers also. Airtel now offers up to 50% more data on its postpaid data packs. The move follows recent introduction of postpaid infinity plans which offer unlimited voice calling along with 100 SMS per day, 1GB 3G / 4G data for Rs 1,199.
As similar to its prepaid data packs, 500MB data pack now comes at a reduced price of Rs 150, while the 1GB data pack remains unchanged at Rs 250.
Data packs for Rs 450, Rs 650 and Rs 850 now comes with increased data usage of 3GB, 5Gb and 7GB respectively. Postpaid data packs starting from Rs 1000 now offer effective data rate of Rs 100/GB. Data packs Rs 1000, Rs 1500 and Rs 2000 offer 10GB, 15GB and 20GB respectively.
10GB data pack on Airtel earlier used to cost Rs 1500 has now come down to just Rs 1000, so Rs. 500 difference seen here. Recent earnings report published by the company showed decline of 2.5% in Airtel’s data realisations, which were coupled with the reduced data volume growth in the April-June quarter. During the quarter, the telecom provider also saw customers using mobile broadband dropped to 23% in India.
Looks like, Reliance Jio fever is spreading very fast among incumbent operators. Jio which is now testing its network with huge users at start and it is expected that the commercial operations will start shortly and this is seen as big threat by incumbent operators. Airtel already expects impact on its revenue post Jio’s commercial services launch. Recently, Idea and Vodafone had also reduced its data rates following Airtel’s move.
As this fight among telecom providers is not only benefiting customers to use data at reduced prices than before but also its stressful to telecom providers as if they don’t fight this telecom war then eventually their customer base will be decreased and to survive in this industry they will have to run in the same pace as others.
So, this is customer win in every aspect.
