Tech Telecom

Bharti Airtel announced its launch of ‘V-Fiber’ in Mumbai. ‘V-Fiber’ is based on Vectorization – Europe’s No. 1 fixed broadband technology – and will deliver speeds of up to 100 Mbps over Airtel’s existing broadband footprint in the city.

At first the company launched the service in Chennai. ‘V-Fiber’ is a green technology and there is no new wiring, drilling etc. required at an existing customer’s premises. One simply needs to upgrade to a new ‘V-Fiber’ modem.

With no extra monthly cost existing customers can upgrade to ‘V-Fiber’ speeds to enjoy superfast data speeds. Airtel has yet to provide precise pricing details for the new V-Fiber compatible modems, however, it adds that the modem charges will be completely refunded if the customer is not satisfied with the service in the first month. Both existing and new users can register for V-Fiber services via the company’s dedicated site. V-Fiber plans for new users start from Rs. 899, and the company notes new subscribers can avail a 3-month unlimited offer.

Sameer Batra, Chief Executive Officer – Mumbai, Bharti Airtel said, “We are delighted to bring ‘V-Fiber’ to our customers in Mumbai, as part of our endeavour to deliver best-in-class broadband experience to users. With ‘V-Fiber’, we are all set to offer an altogether transformed experience on our future ready network to the digitally savvy homes. This solution offers a very quick and convenient upgrade to the customer. Our innovative myHome Rewards program and free voice calling facility will certainly add to the delight of Mumbai’s Digital Homes.”

As before, the company notes the process of upgrading to the V-Fiber network will not require it to dig up roads or re-wire, instead, it will boost the last mile copper connectivity by using ‘noise elimination technology’ it is referring to as Vectorization. It adds that local exchanges have been upgraded to handle faster fibre speeds. The V-Fiber service will eventually be rolled out to all cities that have Airtel’s broadband service.

Airtel V-Fiber deployment is a part of Airtel’s nationwide network transformation initiative – Project Leap started last year. Under the initiative, the company is also augmenting its 550,000 Kms of domestic & international fiber/submarine cable capacity in order to drive down latency, improve customer experience and serve the growing demand of data services in years to come. The Company is also increasing caching of content at its data centres to improve data experience for customers.

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