Tech Telecom

Airtel and TrueCaller have come together for TrueCaller Caller ID function to feature phones. With this collaboration, even the feature phones would get the TrueCaller service without the need of the internet. As per the company, the callers will be informed of the caller’s identity with the help of TrueCaller’s database.

This functionality will be available as subscription-based service to help its users avoid unwanted spam calls without having to get a smartphone or a data service. Named “Airtel Truecaller ID”, the service will be rolling out in April across India, and all feature phone users with Airtel mobile services will be able to subscribe to this feature.

As per IDC, about 65 percent of India’s over 1 billion phone subscribers still use feature phones, making this a huge opportunity for Truecaller, the company’s CSO and co-founder Nami Zarringhalam pointed out.

“We are thrilled to bring about one of the biggest transformations in the world of telecommunication with Airtel by bringing the online experience of Truecaller in an offline environment,” he said.

Describing the tie-up as a global first, Raj Pudipeddi, Director of Consumer Business and Chief Marketing Officer at Airtel added that this partnership with Truecaller will enable millions of feature phone users to enjoy a “smartphone-like” experience in offline mode, and add to their mobile experience.“We hope that this partnership will encourage other global developers to innovate for the feature phone segment, which still forms a large part of the overall market in countries like India,” he added.

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